For those of you who don’t know, I live in Italy, near the Dolomites And the folx at Amigo (my favorite travel app, and no, this isn’t sponsored), asked me to write about the best-of-the-best, as people begin to fly in for the Olympics.

Of course, I had thoughts. You can find all my recs in the article, alongside many, many other favorites I have in the area, on the app. Use the code GOODTHINKING to skip the waitlist.

Enjoy!

00:01 — HOLY GEOGRAPHY // This is the most spread-out Olympics ever. Milan is not close to Cortina. We chat about why you have to ‘enjoy the journey’ to make this work. Luckily, Italy does have a lot to make that easier.

04:05 — MILAN // Where we eat, drink, shop, and get our faces reshaped (in the most amazing way) when we’re in the city a lot. Milan takes some time to fall in love with. But it’s possible.

17:30 — CORTINA // Cute, cold, and way farther than you think. We give a reality check on distance, and chat about where to stay, where to eat, and where to shop. And why you should probably just stay the night, or five.

28:55 — DOLOMITES // Big landscapes, gorgeous (and new) spas, modern Alpine hotels, and why this is where you go to exhale.

37:00 — ALTO ADIGE & TRENTINO // The broader region quietly has some of the best stuff. Especially if you’re visiting in a warmer season. Great Wine, amazing architectural gems, food to write home about.

ABOUT

Chris and Kirsten are the founders of IN GOOD CO, a consultancy that ignites challenger brands with fearless and proactive positioning.

Chris writes a weekly newsletter for +16K subscribers that shares the best-of-the-best on culture, trends, marketing, etc. What she's dropping to friends on Slack or finding useful in meetings with brands | Follow her on Substack

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