Where You Water It

Have you ever found yourself scrolling through social media only to end up with that "pit" in your stomach? It’s that subtle sting of jealousy when you see someone else’s highlight reel, making your own progress feel small or stagnant. We often call it "comparison" because it sounds nicer, but if we’re being honest, it’s a jealousy that robs us of the very joy we started our businesses to find.

In this episode, I’m joined by Mya Hull, the founder of 41 and a seasoned mentor who has spent over a decade leading women to the highest levels of success. Mya shares her journey of moving from a career built on accolades to a "surrendered posture" where she finally learned to stop looking left and right. We dive into how to trade comparison for an authentic sense of contentment.

Connect with Mya:

• Instagram: @themyahull
• Facebook: Mya Hull
• Email: [email protected]
• Stan Store

Links Mentioned in Today's Episode:

• Work with Ellie Brown Branding
• Follow Ellie Brown Branding on Instagram

"The work will always be there, but your health will not."

Have you ever hit a wall where your business is thriving, but your body is screaming for a break? Or perhaps you’ve felt that "decision fatigue" at 5:00 PM when the thought of choosing a healthy dinner feels more taxing than a board meeting?

In this episode, I’m joined by Darla McCarty, the powerhouse founder of Ms. New Booty Fitness. With nearly 17 years in the industry, Darla shares about her journey as a health and lifestyle coach for high-achieving women. She shares her incredible journey from a client telling her she was "worth more" than a gym percentage to building a virtual fitness business that followed her from Hawaii to Colorado.

In this episode, we discuss:

• The "Burnout Signal": How to recognize when your body is living in survival mode and why entrepreneurs are particularly prone to "decisional fatigue."
• The 60-Minute Myth: Why you don't need a massive time block to see results, and how 10-minute "movement snacks" can revolutionize your consistency.
• The Fountain of Youth: Why Darla prioritizes strength training over 10K steps and how physical resilience translates directly into business grit.
• Mindset over Motivation: Learning to give "100% of your 20%" and why the "Let Them Theory" is a game-changer for recovering perfectionists.

Connect with Darla:

• Website: msnewbootyfitness.com
• Instagram: @msnewbootyfitness
• TikTok: @msnewbootyfitness
• Facebook: Ms. New Booty Fitness LLC

Links Mentioned in Today's Episode:

• Book: The Let Them Theory by Mel Robbins

It doesn’t matter how gorgeous your website looks. If you don’t get the client experience right, your business will suffer. In today’s episode, I am talking about why the way you make people feel is actually your best marketing tool.

I am sharing two stories that perfectly illustrate this. One is a masterclass in service from Brenda at IHOP and the other is a cautionary tale about a painter and a very messy front yard.

We are breaking down 3 ways to elevate your experience:

• Automations That Help: Why an auto responder and a call scheduler are non-negotiable for giving your clients peace of mind from minute one.
• The No Surprises Rule: Why overcommunicating is the secret to keeping clients happy even when life gets messy or projects get delayed.
• The Personal Touch: How I use handwritten cards and branded merch to turn clients into lifelong fans.

People do not just buy your service. They buy how you support them through the process. Let’s make sure you are watering those relationships the right way.

Links Mentioned in Today's Episode:

Dubsado - The CRM I use to keep my business running smoothly. Use code EBB for 20% off your first payment.

Work with Ellie Brown Branding

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Keywords:

client experience, service-based business, automation, communication, personal touches, customer satisfaction, business growth, client retention, marketing strategies, client relationships

In this episode, I'm sharing a major personal announcement: my family is leaving the mountains of Colorado for the shores of Northern Michigan. This is extremely bittersweet, as we love our life in Southern Colorado. 

But this isn't just a life update. I'm also sharing the tactical side of moving a business, sharing the 9 steps I plan to take to move my business across the country. Whether you are relocating or just looking to refresh your local networking, this episode is packed with actionable advice.

Links Mentioned in Today's Episode:

Work with Ellie Brown Branding

Follow Ellie Brown Branding on Instagram

Keywords:

moving, business relocation, networking, community building, marketing strategies, client acquisition, personal growth, entrepreneurship, branding, life changes

Do you ever feel like you’re running two businesses: the one you actually get paid for, and the one where you’re a full-time content creator? If the answer is "OMG YES, I HATE IT," you, my friend, are not alone. 

Almost all my clients feel exactly the same way, and a big fat permission slip to quit that job you never signed up for.

Enter: The Static 9-Grid. Think of it as a beautifully curated mini-website for your Instagram feed that tells your entire business story in just nine evergreen posts. In this episode, I explain how to design a grid that seamlessly goes together to look premium and high-end, even while you’re busy working with clients or hanging out with your kids. We’ll walk through exactly what to include—from your "why" to your process—so you can set it, forget it, and get back to the work you actually love.

Links Mentioned in Today's Episode:

Work with Ellie Brown Branding

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Keywords:

Static Nine Grid, Instagram marketing, social media strategy, business branding, content creation, small business, digital marketing, social media management, client engagement, visual storytelling

Something I've never really talked about publicly is that I started a business so that I could eventually become a mom. I didn't want to have to ask to take time off, I wanted to be able to keep my kiddo home with me for as long as I wanted, and I didn't want to keep giving all my energy away to a classroom full of kids that weren't mine. 

In this episode, I'm talking about my journey of balancing motherhood and entrepreneurship. I'm reflecting on the unexpected challenges of parenting, what the last year and a half was like for me, and what feels like some truly random pieces of advice. 

Links Mentioned in Today's Episode:

Work with Ellie Brown Branding

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Keywords:

motherhood, entrepreneurship, parenting, work-life balance, childcare, business, motherhood challenges, parenting tips, entrepreneurship lessons, parenting advice

"Time is priceless, and branding is how you buy it back."

Have you ever felt "decision fatigue" just looking at a blank Canva template? Or wondered if your business looks as professional on the outside as the services you provide on the inside?

In this episode, I’m joined by Lauren Baker, a pediatric speech-language pathologist and owner of Baker Speech Therapy, who went from second-guessing her design choices to running a thriving, multi-state mobile practice. Lauren goes through the honest hesitations she had about investing in professional branding and explains how that one decision helped her rapid expansion.

In this episode, we discuss:

• The "CEO Phase": Why the most successful entrepreneurs know exactly where their expertise ends (and why they hire out for the rest).
• Buying Back Brain Power: How a cohesive brand identity eliminates the mental load of marketing, giving you the "white space" to actually grow your business.
• The "Invisible Office": How to establish trust and authority as a mobile service provider when you don't have a physical brick-and-mortar storefront.
• ROI Beyond the Logo: How Lauren’s branding gave her the confidence to expand to new states and even begin developing her own tech app.

Connect with Lauren:

• Website: bakerspeechtherapy.com
• Instagram: @bakerspeechtherapy

Are you ready to stop DIY-ing and start scaling?

If you’re tired of the "scramble" and ready to show up with a brand that does the heavy lifting for you, let’s talk.

• Work with Ellie: elliebrownbranding.com
• Follow Ellie on Instagram: @elliebrownbranding

Links Mentioned in Today's Episode:

• The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by Rob Fitzpatrick

Happy New Year! I am so excited to be starting out 2026 with this podcast. This show has been on my heart since my last year of teaching when I used to record voice memos of ideas while driving to school. For 2026, I’m shifting my focus from just building the business side of things to really focusing on the people side.

In this episode, I’m sharing my goals for the year... from launching this podcast to getting back into teaching and hosting local meetups. I’m prioritizing consistency and real connection over setting unattainable plans that don't actually happen.

Links Mentioned in Today's Episode:

2026 Big A** Calendar (I got the blue one!)

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In a world filled with AI and constant digital noise, most business owners think they are playing it safe by following industry trends. In reality, they are just becoming invisible. In this episode, host Ellie Brown breaks down a branding masterclass hidden in an unlikely place: a passing moment in The Secret Lives of Mormon Wives.

Ellie shares why "hair down and curled" is the business equivalent of being replaceable and how you can identify and break the visual and messaging patterns that are keeping you hidden in your niche.

Links Mentioned in Today's Episode:

Work with Ellie Brown Branding

Follow Ellie Brown Branding on Instagram

The Secret Lives of Mormon Wives on Hulu

Keywords:

branding, business, marketing, visibility, differentiation, reality TV, entrepreneurship, growth, identity, industry standards

Q4 of 2025 is going down in my business history books as one of the most expensive lessons I’ve learned to date. After a season of feeling like I wasn’t 'good enough' at sales, I almost walked away from my own business to work behind the scenes of other people's 'multi-million dollar' businesses. What I found when I pulled back the curtain wasn't what I expected.

In this episode, I’m sharing the story of trying out remote high-ticket sales and how spending thousands of dollars to find the 'easy button' finally led me to the truth: the grass isn't greener on the other side; it's green where you water it. This is the origin story of the Where You Water It podcast.

Links Mentioned in Today's Episode:

Work with Ellie Brown Branding

Follow Ellie Brown Branding on Instagram

Keywords:
sales, entrepreneurship, high ticket sales, business growth, personal branding, lessons learned, coaching programs, self-trust, marketing, podcasting