Do you ever feel like you’re running two businesses: the one you actually get paid for, and the one where you’re a full-time content creator? If the answer is "OMG YES, I HATE IT," you, my friend, are not alone. 

Almost all my clients feel exactly the same way, and a big fat permission slip to quit that job you never signed up for.

Enter: The Static 9-Grid. Think of it as a beautifully curated mini-website for your Instagram feed that tells your entire business story in just nine evergreen posts. In this episode, I explain how to design a grid that seamlessly goes together to look premium and high-end, even while you’re busy working with clients or hanging out with your kids. We’ll walk through exactly what to include—from your "why" to your process—so you can set it, forget it, and get back to the work you actually love.

Links Mentioned in Today's Episode:

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Keywords:

Static Nine Grid, Instagram marketing, social media strategy, business branding, content creation, small business, digital marketing, social media management, client engagement, visual storytelling

Something I've never really talked about publicly is that I started a business so that I could eventually become a mom. I didn't want to have to ask to take time off, I wanted to be able to keep my kiddo home with me for as long as I wanted, and I didn't want to keep giving all my energy away to a classroom full of kids that weren't mine. 

In this episode, I'm talking about my journey of balancing motherhood and entrepreneurship. I'm reflecting on the unexpected challenges of parenting, what the last year and a half was like for me, and what feels like some truly random pieces of advice. 

Links Mentioned in Today's Episode:

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Keywords:

motherhood, entrepreneurship, parenting, work-life balance, childcare, business, motherhood challenges, parenting tips, entrepreneurship lessons, parenting advice

"Time is priceless, and branding is how you buy it back."

Have you ever felt "decision fatigue" just looking at a blank Canva template? Or wondered if your business looks as professional on the outside as the services you provide on the inside?

In this episode, I’m joined by Lauren Baker, a pediatric speech-language pathologist and owner of Baker Speech Therapy, who went from second-guessing her design choices to running a thriving, multi-state mobile practice. Lauren goes through the honest hesitations she had about investing in professional branding and explains how that one decision helped her rapid expansion.

In this episode, we discuss:

• The "CEO Phase": Why the most successful entrepreneurs know exactly where their expertise ends (and why they hire out for the rest).
• Buying Back Brain Power: How a cohesive brand identity eliminates the mental load of marketing, giving you the "white space" to actually grow your business.
• The "Invisible Office": How to establish trust and authority as a mobile service provider when you don't have a physical brick-and-mortar storefront.
• ROI Beyond the Logo: How Lauren’s branding gave her the confidence to expand to new states and even begin developing her own tech app.

Connect with Lauren:

• Website: bakerspeechtherapy.com
• Instagram: @bakerspeechtherapy

Are you ready to stop DIY-ing and start scaling?

If you’re tired of the "scramble" and ready to show up with a brand that does the heavy lifting for you, let’s talk.

• Work with Ellie: elliebrownbranding.com
• Follow Ellie on Instagram: @elliebrownbranding

Links Mentioned in Today's Episode:

• The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by Rob Fitzpatrick

Happy New Year! I am so excited to be starting out 2026 with this podcast. This show has been on my heart since my last year of teaching when I used to record voice memos of ideas while driving to school. For 2026, I’m shifting my focus from just building the business side of things to really focusing on the people side.

In this episode, I’m sharing my goals for the year... from launching this podcast to getting back into teaching and hosting local meetups. I’m prioritizing consistency and real connection over setting unattainable plans that don't actually happen.

Links Mentioned in Today's Episode:

2026 Big A** Calendar (I got the blue one!)

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In a world filled with AI and constant digital noise, most business owners think they are playing it safe by following industry trends. In reality, they are just becoming invisible. In this episode, host Ellie Brown breaks down a branding masterclass hidden in an unlikely place: a passing moment in The Secret Lives of Mormon Wives.

Ellie shares why "hair down and curled" is the business equivalent of being replaceable and how you can identify and break the visual and messaging patterns that are keeping you hidden in your niche.

Links Mentioned in Today's Episode:

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The Secret Lives of Mormon Wives on Hulu

Keywords:

branding, business, marketing, visibility, differentiation, reality TV, entrepreneurship, growth, identity, industry standards

Q4 of 2025 is going down in my business history books as one of the most expensive lessons I’ve learned to date. After a season of feeling like I wasn’t 'good enough' at sales, I almost walked away from my own business to work behind the scenes of other people's 'multi-million dollar' businesses. What I found when I pulled back the curtain wasn't what I expected.

In this episode, I’m sharing the story of trying out remote high-ticket sales and how spending thousands of dollars to find the 'easy button' finally led me to the truth: the grass isn't greener on the other side; it's green where you water it. This is the origin story of the Where You Water It podcast.

Links Mentioned in Today's Episode:

Work with Ellie Brown Branding

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Keywords:
sales, entrepreneurship, high ticket sales, business growth, personal branding, lessons learned, coaching programs, self-trust, marketing, podcasting