What happens when you inherit a family business and decide to completely flip the script? Danielle from The New Flat Rate didn't just take over—she transformed her family's company into a pricing revolution that's liberating technicians from sales pressure nationwide. In this episode of Whiskey Is For Closers, we explore how one founder's fresh perspective on a family legacy sparked an industry transformation.

This conversation bridges the gap between sales execution and organizational culture—perfect for founders who think culture is "nice to have" but are struggling to scale their sales teams. Jaime's perspective on culture as a business amplifier (not a poster on the wall) will resonate. Don't miss this chance to unlock the secret weapon every founder needs in their sales strategy!

Jaime Taets is the Founder & Chief Energy Officer of the KeyStone Group International.

Check out her books HERE.

Your pitch deck is beautiful. Your case studies are compelling. Your brief origin story brings tears to eyes. And none of it matters if you won't stop talking long enough to hear what your prospect actually needs. In this refreshingly honest episode, the Whiskey Is For Closers crew breaks down why great salespeople are story collectors, not storytellers. Discover the 90/10 talking rule, master the pregnant pause, and learn how to make prospects feel so understood they practically close themselves. Warning: Contains painful admissions of our own terrible listening habits and possibly at least one cringe-worthy roleplay.

I like my salespeople like I like my Fireball — I don’t. Episode one of Whiskey Is For Closers uncorks the why behind the show, our favorite sales screwups, and how we help founders replace themselves in the revenue seat without going full bottle-service bro in the process.

Whiskey Is For Closers is the podcast where Altezza Solutions sits down with bold founders who’ve built businesses from scratch—and are now learning to scale beyond themselves. We talk sales breakthroughs, hard lessons, near-burnouts, and the real stories behind what it takes to grow a startup from scrappy to scalable. And yes—every guest brings their favorite drink, because behind every great founder is a great pour.

Whiskey Is For Closers is the podcast where Altezza Solutions sits down with bold founders who’ve built businesses from scratch—and are now learning to scale beyond themselves. We talk sales breakthroughs, hard lessons, near-burnouts, and the real stories behind what it takes to grow a startup from scrappy to scalable. And yes—every guest brings their favorite drink, because behind every great founder is a great pour.