Are you posting the content you want your audience to see or what they really want to see? This week, I tackle this issue plus; <ul> <li>An update on LinkedIn competitors</li> <li>Why multi-image posts are awful!</li> <li>What to do when you see a typo in someone's content</li> <li>New creator analytics </li> <li>New products search</li> <li>41 Big Ideas that will change our world in 2023</li> <li>Are ads killing your feed?</li> <li>New SEO for Articles / Newsletters</li> <li>Why has date connected been 'de-ramped'?</li> <li>Do LinkedIn Pods Work?</li> <li>Post of the week</li> </ul> Mentioned in this episode:This show was created by the original host of the show, Mark Williams.

Are you posting the content you want your audience to see or what they really want to see? This week, I tackle this issue plus; An update on LinkedIn competitors Why multi-image posts are awful! What to do when you see a typo in someone's content New creator analytics New products search 41 Big Ideas that will change our world in 2023 Are ads killing your feed? New SEO for Articles / Newsletters Why has date connected been 'de-ramped'? Do LinkedIn Pods Work? Post of the week Mentioned in this episode: This show was created by the original host of the show, Mark Williams.

Are you posting the content you want your audience to see or what they really want to see? This week, I tackle this issue plus; <ul> <li>An update on LinkedIn competitors</li> <li>Why multi-image posts are awful!</li> <li>What to do when you see a typo in someone's content</li> <li>New creator analytics&nbsp;</li> <li>New products search</li> <li>41 Big Ideas that will change our world in 2023</li> <li>Are ads killing your feed?</li> <li>New SEO for Articles / Newsletters</li> <li>Why has date connected been 'de-ramped'?</li> <li>Do LinkedIn Pods Work?</li> <li>Post of the week</li> </ul> Mentioned in this episode:This show was created by the original host of the show, Mark Williams.

Who Are Your LinkedIn Posts For?

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. 

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. 

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)
 
This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

Business

Education

Self-Improvement

Marketing

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA. John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.) This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. 

It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.

But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. 

The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content&nbsp;DNA.

John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.)
 
This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.

Share Who Are Your LinkedIn Posts For?

Sign up to save your podcasts

Who Are Your LinkedIn Posts For?

Who Are Your LinkedIn Posts For?

More shows like Informed: the podcast for LinkedIn® users

Dan Snow's History Hit

The Diary Of A CEO with Steven Bartlett

Feel Better, Live More with Dr Rangan Chatterjee

Modern Wisdom

FT News Briefing

Today in Focus

LinkedIn Ads Show

The High Performance Podcast

The Rest Is Politics

The News Agents

The Rest Is Entertainment

The Rest Is Politics: US

Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Strong Message Here

What's Up Docs?