Our visitor this week is Cole Stratton; a comedian, podcaster, and one of the founders of S.F. Sketchfest. Cole has a unique insight into what it takes to put on a live podcast, and how comedy festivals such as his are adapting to the growth of the medium. He and Jeff discuss the tricky subject of podcast monetization and how social media sites like Twitter can affect a budding show. You can hear Earwolf personalities such as Paul Scheer and The Sklar Brothers on his show Pop My Culture.