Hey flower friends! Welcome to today's episode, "Who to Speak to on Social Media and How to Show the BTS Before You Have a Hotel Account." We'll start by discussing who you're really talking to on Instagram and how to build authority in your city and niche. Next, we'll dive into why focusing on an in-person relationship with General Managers is so important. I'll share the type of content you should be posting on your Instagram to catch the right eyes and how to use the tools at your fingertips right now to position yourself as an authority. Let's get started and make your floral business shine!

:30 Who you are really talking to on Instagram and how to build authority in your city and niche

2:00 Why you should focus on an in-person relationship with GM

4:05 The type of content you should be posting on your Instagram

5:30 How to use the tools at your fingertips right now to position yourself as an authority

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST