In this episode, we invite Nic Skovgaard. Nic Skovgaard is the founder of AlterEgo Marketing, a full-service creative agency with clients spanning seven states. He graduated from Southern Illinois University Carbondale with a degree in Public Relations.

What you will learn:

- Nic’s company AlterEgo Marketing

- What is Nic’s ‘why’

- Nic’s tips to tell your story

- Finding your mentor

- Nic’s story of dealing with imposter syndrome

- Paying it forward and serving people

- Nic’s favorite quote

- The best way to connect with Nic

Mic Drop Moments:

🎤 Nic at (03:16) - How to uncover that entrepreneurship, how to make money and like where their value is, is the best thing ever because that is what I needed when I was a kid.

🎤 Nic at (04:47) - It’s hard to read the label when you’re inside the box.

🎤 Nic at (07:55) - It will build the things that you’re good at so much because you know so much about that life because you have been through it.

🎤 Trevor at (15:11) - Shoutout Steve Taylor.

🎤 Nic at (17:47) - You have gotta pay that forward.

🎤 Nic at (19:02) - The secret to life is to put so much good in the world, that it can’t help but find its way back to you.

If you enjoyed today's episode, don’t forget to subscribe and leave us a ⭐5 STAR REVIEW!! It only takes a few minutes and let me tell you... those reviews really help people find the show!

Get in touch with Nic:👉 https://www.linkedin.com/in/nicskovgaard/

Get in touch with Trevor Houston:👉 https://www.linkedin.com/in/trevorhouston/

Get to know all things Who Ya Know:👉 https://linktr.ee/whoyaknow

Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. For more info, visit 👉 https://www.ClearPathWealthStrategies.com/

In this episode, we invite Shelly Casino. Shelly is the Director of Recruiting at Odyssey Information Services, a nationwide consulting firm dedicated to providing our clients with outstanding resources to meet their hiring needs in technology, assessment, management, logistics, and accounting/finance.

What you will learn:

- The biggest mistake that jobseekers are making

- Job applications that Shelly receives

- What is Odyssey

- Positions that Shelly is hiring for

- The best way to connect with Shelly

- The beginning of Shelly’s career

- The fears of commission-only positions

- How to make a job application stand out

If you enjoyed today's episode, don’t forget to subscribe and leave us a ⭐5 STAR REVIEW!! It only takes a few minutes and let me tell you... those reviews really help people find the show!

Get in touch with Shelly:

👉 https://www.linkedin.com/in/shelleycasino/

Get in touch with Trevor Houston:

👉 LinkedIn: https://www.linkedin.com/in/trevorhouston/

Get to know all things Who Ya Know:

👉 https://linktr.ee/whoyaknow

Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. For more info, visit 👉 https://www.ClearPathWealthStrategies.com/

In this episode, we invite Kyle Kaplanis & Jayde Vincent. Kyle is a US Army veteran turned respiratory therapist, turned co-founder and head of talent at a TikTok talent agency. He believed that happiness in life is an adventure and you need to take a chance. Jade is a TikTok star with 1.6 million followers. She is a pioneer in the Genz marketing world.

What you will learn:

- What’s going on in the TikTok world

- Business integration in TikTok

- Demographics of creators on TikTok

- Jayde’s TikTok journey

- Organic reach on TikTok

- Challenges of engaging with the audience

- New feature of LinkedIn: Story

- How to get noticed as a jobseeker

- Rehumanizing your job search

If you enjoyed today's episode, don’t forget to subscribe and leave us a ⭐5 STAR REVIEW!! It only takes a few minutes and let me tell you... those reviews really help people find the show!

Get in touch with Kyle:

👉 https://www.linkedin.com/in/kyle-kaplanis/details/experience/

Get in touch with Jayde:

👉 https://www.linkedin.com/in/jaydevincent/

Get in touch with Trevor Houston:

👉 LinkedIn: https://www.linkedin.com/in/trevorhouston/

Get to know all things Who Ya Know:

👉 https://linktr.ee/whoyaknow

Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. We can help you assess your situation and guide you through this transition. For more info, visit 👉 https://www.ClearPathWealthStrategies.com/

In this episode, we invite Mike Rochelle. Mike has dedicated his life to helping leaders at all levels accelerate results in life at work, at school, and in their community, through human and digital transformation services and solutions.

What you will learn:

- Mike’s biggest ‘aha’ moment

- His journey of the last few months

- How did Mike get into leadership development

- The award that Mike received for his work

- Becoming a better leader

- Mike’s long-form show

- How Mike and Trevor got connected

- Impact of the pandemic on Mike’s group

- The best way to connect with Mike

Mic Drop Moments:

🎤 Mike at (08:10) - We accept them as members. We don’t allow them to pay.

🎤 Mike at (08:20) - What we ask is that when they land, they pay it forward.

If you enjoyed today's episode, don’t forget to subscribe and leave us a ⭐5 STAR REVIEW!! It only takes a few minutes and let me tell you... those reviews really help people find the show!

Get in touch with Mike:👉 https://www.linkedin.com/in/mike-rochelle-mba-33a192/

Get in touch with Trevor Houston:👉 https://www.linkedin.com/in/trevorhouston/

Get to know all things Who Ya Know:👉 https://linktr.ee/whoyaknow

Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. For more info, visit 👉 https://www.ClearPathWealthStrategies.com/

Trevor Houston's personal journey from poverty to prosperity serves as an inspiration for anyone looking to break free from limiting beliefs and achieve success. His book, Breaking Free, details his journey and shares insights on the importance of mindset, resilience, and community in achieving success.

(00:00:00) Introduction to The Who You Know Show Podcast

(00:00:49) Encouragement to share personal stories and start writing a book

(00:02:47) Preview of the book "Breaking Free: Transforming Poverty into Prosperity"

(00:03:27) Introduction to the book and its purpose

(00:04:00) Overview of the book's content and how it can help readers unleash their true potential

(00:04:47) Life without implementing the book's steps can lead to missed opportunities and regret

(00:05:14) The book's transformative steps can help readers rewrite their story and embrace a life filled with purpose, passion, and abundance

(00:06:20) The core principles of the book include: the impact of one's environment, cultivating relationships with mentors, and taking massive action

(00:07:11) The book also emphasizes the importance of faith, education, financial literacy, self-care, and giving back

(00:08:00) Each chapter provides practical tools, real-life examples, and actionable steps to implement the principles into one's own life.

(00:10:12) Trevor's story of living with roommates and male role models with criminal tendencies

(00:11:17) Trevor changing his environment and getting a mentor in his father

(00:12:25) Finding a positive obsession in automotive sales and channeling his energy

(00:15:00) Trevor's success in automotive sales and discovering his potential

(00:15:34) Chapter four: Massive action, Trevor's positive obsession with winning

(00:16:03) Chapter five: Taking accountability, the importance of admitting mistakes and not blaming others

(00:17:17) Chapter six: Developing discipline, the importance of guardrails and doing things you don't want to do

(00:19:00) Chapter seven: Strengthening faith, Trevor's personal journey with faith and its impact on his life

(00:20:34) Strengthening faith and financial literacy

(00:22:01) Learning how to make and multiply money

(00:23:44) Embracing your worth and hitting a glass ceiling

(00:25:27) Chapter nine: Embracing your worth, uncomfortable situations, and the analogy of the Eagles

(00:25:58) The importance of resilience and adaptability in transforming into prosperity

(00:27:00) Trevor's experience of leaving the auto industry and jumping into financial services

(00:27:53) The importance of lifelong learning and building a community and support system

(00:30:13) Trevor's experience of building a community and support system through networking and a powerful prayer

(00:31:41) Finding a community and support system through networking and Frisco Connect

(00:35:44) Chapter 14: The power of proximity, the importance of getting around people who are doing what you want to do

(00:36:10) The importance of networking up and the power of proximity in transforming your life

(00:36:42) Building relationships and opening up networks through giving and adding value

(00:39:00) Chapter 15: Giving back, the power of impact over dollars

(00:41:00) Chapter 16: Self-care and wellness, the importance of taking care of oneself during difficult times

Get in touch with Trevor Houston:👉 https://www.linkedin.com/in/trevorhouston/

Get to know all things Who Ya Know:👉 https://linktr.ee/whoyaknow

Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. For more info, visit 👉 https://www.ClearPathWealthStrategies.com

In this episode, we invite Julian Placino. Julian is a recruiting consultant, a keynote speaker, and the creator of the Recruitment Masterclass. He is also the host of the Pathways to Success podcast.

What you will learn:

- Julian’s career transition from recruiting to content strategy

- The benefits of having a personal brand

- Doing something that you love

- How did Julian get so polished

- Using your talents to help other people

- Identifying activities that empower you

- Julian’s tip for jobseekers

If you enjoyed today's episode, don’t forget to subscribe and leave us a ⭐5 STAR REVIEW!! It only takes a few minutes and let me tell you... those reviews really help people find the show!

Get in touch with Julian:

👉 https://www.linkedin.com/in/julianplacino/

Get in touch with Trevor Houston:

👉 LinkedIn: https://www.linkedin.com/in/trevorhouston/

Get to know all things Who Ya Know:

👉 https://linktr.ee/whoyaknow

Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. For more info, visit 👉 https://www.ClearPathWealthStrategies.com/

In this episode, we invite Maggie Carey. Maggie blends her theatrical background with her corporate experience to educate businesses on developing an engaging social media presence to gain a loyal audience of raving fans. With over 35 years of Information Technology experience, she has worked with government agencies, private industries, non-profits, and publishing companies.

What you will learn:

- What is Painless Posting

- How Maggie helps to make posting painless

- Using trending hashtags in your posts

- Leveraging time and money to create content

- Evolution of social media platforms

- Maggie’s platform of choice

- Securing your brand on social media

- The best way to connect with maggie

Mic Drop Moments

🎤 Maggie at (02:49) - Dude, you have just nailed it.

🎤 Maggie at (07:24) - You just come to me. Ask me the question. I have the answer, and you’re done.

🎤 Maggie at (11:08) - Secure your brand on every single platform.

🎤 Maggie at (13:40) - I think you deserve a mic drop.

If you enjoyed today's episode, don’t forget to subscribe and leave us a ⭐5 STAR REVIEW!! It only takes a few minutes and let me tell you... those reviews really help people find the show!

Get in touch with Maggie:👉 https://www.linkedin.com/in/maggie-carey/

Get in touch with Trevor Houston:👉 https://www.linkedin.com/in/trevorhouston/

Get to know all things Who Ya Know:👉 https://linktr.ee/whoyaknow

Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. For more info, visit 👉 https://www.ClearPathWealthStrategies.com/

Introduction:

Main Topics:

Quotable Phrases:

🍎 Apple: https://podcasts.apple.com/us/podcast/who-ya-know-show/id1515779434

🟢 Spotify: https://open.spotify.com/show/2z2DpgUSYinHVljZCdSI0b?si=1de2061413ed4c78

▶️ YouTube: https://www.youtube.com/@WhoYaKnow

Conclusion:

In conclusion, Trevor Houston shares his journey in podcasting and the mistakes he made along the way. He emphasizes the importance of not comparing your episode one to someone else's episode 500, taking control of your content, and building relationships with sponsors. Trevor also highlights the benefits of having a podcast as a side hustle and encourages listeners to start their own podcast. With his experience and success, Trevor is a great resource for anyone looking to start or improve their own podcast.

Additionally, Trevor's new studio allows him to have deeper dives and produce shows for other people. Trevor provides a beginner's course for those looking to start their own podcast, including tips on choosing a format, preparing for episodes, and recording in a quiet space. He also shares valuable insights on show notes, editing, audio quality, thumbnails, and the importance of choosing a hosting platform. Finally, Trevor discusses the different ways to monetize a podcast, including selling own products and affiliate products, and the importance of using social media to promote the podcast and create microcontent. Listeners can also learn how podcasting can be used to create inbound opportunities, showcase expertise and authority, and network with big names. Lastly, Trevor shares how podcast episodes can be transcribed, edited, and turned into a book, making it easier for listeners to create additional content and expand their reach. Overall, the key takeaway is to get started, be consistent, and have discipline to transform your life and create opportunities.

💸 Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. 👉 For more info, visit https://www.ClearPathWealthStrategies.com

In this episode, we invite J.T. Odonnell. She is the founder and CEO of Work It Daily, the number 1 online career growth club. She has 18+ years of experience in development, HR, employment, and job search and found Work It Daily to disrupt the industry. She is proud to say that Work It Daily beings affordable career coaching and professional support to professionals of all industries and skill levels, not just the elites.

What you will learn:

- How did J.T. start helping jobseekers

- J.T.’s preferred social media channel

- J.T.’s introduction to LinkedIn Influencer Program

- The biggest mistakes that job seekers are making

- The big mistake that companies are making

- J.T.’s official definition of the hidden job market

- Her advice to jobseekers dealing with ageism

- 8 levels to master as a jobseeker

Mic Drop Moments:

🎤 Trevor at (03:26) - So you said something that I wanna give you a mike drop for. So you said a word that I have never heard anybody say before - edutain.

🎤 J.T. at (09:18) - Your network is your net worth.

🎤 J.T. at (10:00) - All the companies that I know that are revealing themselves are getting the best talent.

🎤 J.T. at (11:48) - The bigger the disruption, the bigger the innovation.

If you enjoyed today's episode, don’t forget to subscribe and leave us a ⭐5 STAR REVIEW!! It only takes a few minutes and let me tell you... those reviews really help people find the show!

Get in touch with J.T.:👉 https://www.linkedin.com/in/jtodonnell/

Get in touch with Trevor Houston:👉 https://www.linkedin.com/in/trevorhouston/

Get to know all things Who Ya Know:👉 https://linktr.ee/whoyaknow

Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. For more info, visit 👉 https://www.ClearPathWealthStrategies.com

In this episode, we invite Josh Faris. Josh is a mortgage loan officer who assists people in buying homes by providing funding. Due to COVID, his previous job got affected. Josh took a leap of faith and transitioned to an entirely new career.

What you will learn:

- How COVID affected Josh’s work

- Josh’s industry and his preferred job

- Josh’s core values

- Great questions to ask in interviews

- Why should you make mistakes

- The importance of video creation

- Stepping out of your cave

- The #WhoYaKnow family

If you enjoyed today's episode, don’t forget to subscribe and leave us a ⭐5 STAR REVIEW!! It only takes a few minutes and let me tell you... those reviews really help people find the show!

Get in touch with Josh:

👉 https://www.linkedin.com/in/joshua-faris/

Get in touch with Trevor Houston:

👉 LinkedIn: https://www.linkedin.com/in/trevorhouston/

Get to know all things Who Ya Know:

👉 https://linktr.ee/whoyaknow

Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. For more info, visit 👉 https://www.ClearPathWealthStrategies.com/