In this episode of Medsider Radio, we sat down with Greg Lipschitz, CEO of Firefly Neuroscience.
 
Firefly’s FDA-510(k) cleared Brain Network Analytics (BNA™) technology objectively measures brain function through EEG analysis. With a proprietary database spanning twelve cognitive disorders, the company serves both clinical practitioners and pharmaceutical partners.

Greg brings extensive experience in private equity, investment banking, capital markets, and finance to his leadership role. As Managing Director of Old Stone Advisors and former Vice President of Lazer Capital, Greg has advised on over $1 billion in transactions. He is a Chartered Financial Analyst.

In this interview, Greg shares insights on strategic fundraising approaches, platform prioritization decisions, and building commercial momentum in healthcare through direct sales and customer feedback loops.

Before we dive into the discussion, I wanted to mention a few things:

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Lastly, if you'd rather read than listen, here's a link to the full interview with Greg Lipschitz.