Wholesale 101: Is Your Apparel Brand Ready to Sell to Boutiques?

Are you ready to sell your apparel line into wholesale? Before you jump into boutiques and department stores, make sure your pricing is solid...or risk losing money fast.

In this episode of The Business of Apparel Podcast, Rachel breaks down the essentials of launching a wholesale strategy the smart way. From understanding keystone pricing and margin structure to the nitty-gritty of salesman samples and development timelines, this is your crash course in Wholesale 101.

Whether you're scaling from DTC (Direct to Consumer) or building a blended retail model, this episode helps you avoid costly mistakes and confidently step into the wholesale game, with your numbers in check.

Key Moments:

00:00 Introduction to Wholesale Selling

00:29 Personal Update

00:57 Understanding Wholesale Pricing

02:44 The Salesman Sample Process

04:33 Masterclass and Membership Introduction

09:43 Final Tips and Best Practices

19:55 Conclusion and Contact Information

Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets

Join The Board here: https://www.thebusinessofapparel.com/the-board

We can't wait to hear what you think of this episode!

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.