A lot of us get caught up in the social media world, comparing ourselves to our competitors and how many followers or likes they have.

But it’s really not about the vanity metrics at all.

It's about the connection with your audience and really understanding their pain points and their language.

In this episode, we are discussing how you can attract the right audience for you and connect with them on a deeper level.

Find the full show notes here: https://onlinemarketingpodcast.com/why-a-smaller-audience-can-lead-to-bigger-results

Resources:

1. Ninja Targeting Research Guide - one of our top super-secret ninja knowledge tricks that we do to find out more about our client avatar for targeting in our ads!

1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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Facebook: @realpaulpruitt & @realmelissapruitt