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Why Adidas is winning the World Cup so far
When Oscar-nominated actor Timothée Chalamet recently dropped Adidas’s new blockbuster World Cup spot, a five-minute epic story, on his Instagram, it sent shockwaves through the soccer world.
Not only because it stars Team USA's Trinity Rodman, Jude Bellingham of Real Madrid and Team England, and Spanish teen sensation Lamine Yamal of FC Barcelona. And not only because it's another big-budget blockbuster World Cup ad from a footwear giant featuring star players, celebrities, and a storyline that revolves around a big game in an unexpected place or with unexpected characters.
The magic trick it pulls off is how it manages to take a less-than-unique story device (famous players, unexpected game, etc.) and give it a new spin in a way that lives up to both the hype and the occasion of the world’s biggest sporting event.
It might just be the best World Cup ad from the Three Stripes brand in 20 years. Grace Snelling is back for our monthly Old Man & the Z episode, and she and host Jeff Beer will be digging into the Chalamet ad, as well as where it fits into Adidas’s 21st-century World Cup pantheon.
But first! Beer and Snelling break down their favorite overall recent brand work—which runs the gamut from Adidas super shoes to a very swooshy new ad from Yeti.
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By Fast Company
4.6
1111 ratings
When Oscar-nominated actor Timothée Chalamet recently dropped Adidas’s new blockbuster World Cup spot, a five-minute epic story, on his Instagram, it sent shockwaves through the soccer world.
Not only because it stars Team USA's Trinity Rodman, Jude Bellingham of Real Madrid and Team England, and Spanish teen sensation Lamine Yamal of FC Barcelona. And not only because it's another big-budget blockbuster World Cup ad from a footwear giant featuring star players, celebrities, and a storyline that revolves around a big game in an unexpected place or with unexpected characters.
The magic trick it pulls off is how it manages to take a less-than-unique story device (famous players, unexpected game, etc.) and give it a new spin in a way that lives up to both the hype and the occasion of the world’s biggest sporting event.
It might just be the best World Cup ad from the Three Stripes brand in 20 years. Grace Snelling is back for our monthly Old Man & the Z episode, and she and host Jeff Beer will be digging into the Chalamet ad, as well as where it fits into Adidas’s 21st-century World Cup pantheon.
But first! Beer and Snelling break down their favorite overall recent brand work—which runs the gamut from Adidas super shoes to a very swooshy new ad from Yeti.
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