As businesses look to deploy artificial intelligence, many are concerned about making sure the systems are 100% accurate in their responses, and that ‘AI hallucinations’, where the system seems to make up answers, are eliminated. However, there are cases where AI hallucinations can be good for a business. Keith chats with Ryan Welsh, Field CTO for Generative AI at Qlik, about how companies can determine the right level of accuracy for their AI needs, and whether hallucinations are OK in certain situations.