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Why AI is thought of as a ‘friend’; could agents do your shopping? | Ep. 252
Are shoppers starting to trust AI like a person? Host Keith Shaw talks with Brett Leary of Accenture about research showing users treat GPT-style tools as trusted advisors — and how that shifts product discovery, brand loyalty, and the future of shopping agents.
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By Foundry
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Are shoppers starting to trust AI like a person? Host Keith Shaw talks with Brett Leary of Accenture about research showing users treat GPT-style tools as trusted advisors — and how that shifts product discovery, brand loyalty, and the future of shopping agents.
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