Let me guess—you didn’t start your business to spend hours copying and pasting, chasing down leads, or drowning in admin work. In this episode, I sit down with Mike Allton, Director of Partner-Led Growth at Agorapulse and founder of The AI Hat, to uncover how AI can truly give you back your most valuable resource: time.

We break down how to move beyond using AI just for content creation and explore how it can reduce “admin drag,” support revenue-driving activities, and elevate your strategic thinking. Mike shares what revenue architecture really means and how solopreneurs and sales teams can use AI to scale smarter—not louder.

If you’re ready to reclaim your schedule and protect the human side of your business, this episode is your roadmap.

What You’ll Learn:

• What “admin drag” is and why it’s killing your creativity
• How to audit your workflow and identify where AI can support you
• The difference between AI as a replacement vs. a revenue partner
• How AI can free up emotional energy and rebuild trust
• Practical examples of AI in sales and proposal processes
• What the “revenue architecture” framework actually looks like
• Why reclaiming your time is the new ROI

Timestamps:

00:00 Introduction: The AI Time-Saving Revolution

00:34 Welcome to Rocky Mountain Marketing

01:04 The Real Opportunity with AI

01:46 Introducing Mike Alton: AI and Revenue Architecture

02:37 Understanding Admin Drag and AI Solutions

05:23 The Role of AI in Sales and Marketing

08:12 Implementing AI: Practical Steps and Benefits

18:57 Revenue Architecture: Integrating AI into Processes

25:18 The True ROI of AI: Time and Trust

33:49 Final Thoughts and Takeaways

Ready to take back your time?

Subscribe to Rocky Mountain Marketing and never miss an episode packed with strategies to scale your business with purpose—and less stress.

Visit Mike Allton's social media pages:

Website: https://theaihat.com/connect/

Agorapulse: https://www.agorapulse.com

LinkedIn: https://www.linkedin.com/in/mikeallton

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

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