While news publishers have often used ‘clickbait’ and other misleading headlines to sell newspapers and content for years, the rise of generative artificial intelligence means that we can expect even more “junk content” that could be misleading, fake or otherwise unreliable. Add in other AI-based generation such as voice content, images and videos and the world will suddenly become very unreliable when it comes to news. Keith chats with Alex Fink, founder and CEO of Otherweb, to discuss AI-generated junk content and what publishers, companies and even users need to do to combat the issue.