Webworm regular Hayden Donnell with an essay about the incompetent executive class.

Much has been written about the structural factors accelerating the media’s demise. Tech giants have hoovered up its ad revenue like the sandworms from Dune. Its audiences have migrated to TikTok, or worse, X, where they routinely mistake the deranged inner monologue of @MAGAJackie28743781 for objective journalism.

Less has been written about the incompetence of the media’s executives. Vice was home to some of the world’s most principled and talented journalists, but it was also run by cartoonish charlatans who blew half the op-ex on jobs for their friends, cocaine and general horndoggery.

Mostly though, media bosses have demonstrated more mundane strategic ineptitude.

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