If you stopped by Trader Joe's recently, you may have been greeted by a line of customers a block away waiting to get their hands on the new limited edition mini totes. A similar phenomenon happened last year when Stanley released a special Valentine's Day tumbler in collaboration with Starbucks. From totes, to cups, to blind boxes, McDonald's Happy Meal toys, collectibles have always piqued customers' interests. But why? Today on AirTalk, we discuss the reasons why people are drawn to fad collectibles, even to the degree of waiting outside the store a day in advance, with Aaron Ahuvia, professor of marketing at University Michigan-Dearborn. We also want to hear from you! Have you ever tried to collect a limited edition item? How far did you go to get your hands on it? Do you still have that collectors item now? Give us a call at 866-893-5722 or email us at [email protected].