James opens the phones on the biggest event in world sport and asks two deceptively simple questions: why aren’t more of us excited, and why aren’t more fans going? From eye-watering prices and tournament overload to FIFA, Donald Trump and the politics surrounding this year’s competition, callers explain why even lifelong football lovers are struggling to feel the usual magic.

This episode was recorded on the 11th of June. James O'Brien Daily is a Global production, available every week day on Global Player, or wherever you get your shows. Make sure you subscribe so you never miss an episode.