Louis Gudema, author of the excellent Bullseye Marketing, has developed a 9 point checklist to analyse whether your marketing is effective or not. Louis discusses the common mistakes marketers make and busts a load of myths around what works and what doesn't. He warns us against being tempted away from what works by what is popular and in fashion.

Did you realise that email marketing can be nearly FORTY (40) times more effective than social media? (#McKinsey, 2014)

Are you using intent data to identify quality prospects?

Are you spreading your message too thin and losing customers to your competition?

Are you working with your partners to develop customer personas and jointly define leads?

Are your sales and marketing at odds or in alignment?

How does mapping the customer journey help you improve #CX #CustomerExperience? Why does this matter?

What are the challenges you face because of #SmallData?

Have you fallen into the trap of ignoring the single best source of #CustomerInsight?

Louis is a practical marketer whose career stretches back over 30 years and has been responsible for helping several brands achieve massive sales growth by focusing on the #bullseye - more or the right type of customers. He is eloquent, outspoken and has the track record to prove his point.

Have a listen, take notes, and please like, comment and share if you found this interview helpful.

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