Tompa Bay. Danny Dimes. The Process. You’ve heard these names and phrases. But do you know think of them as a business? ESPN’s Ryan Hockensmith takes us into the strange world of athletes and the trademarks they seek, as they try to turn viral moments and images into income. Hear why trademark applications are booming, how they work, and the "all-time" trademark story of 2020 (hint: Lou Williams plus chicken wings). Then, Stephen A. Smith ponders Lebron James’s tumultuous and triumphant 2020.

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