Breaking down John Cohen’s comments on the Auburn football head coaching search—and why this round feels completely different. In his recent remarks, Cohen didn’t just sell the job; he confirmed what top coaching candidates already know: Auburn is loaded. Multiple coaches have reportedly told him the Tigers have “Top 10 talent” right now, a credit to the roster upgrades made under Hugh Freeze. The problem? The offense simply didn’t produce, and that cost Freeze his job.

Now, Auburn finds itself in a rare position of strength. The program is aligned, the finances are solid, and the facilities are elite. Coaches across the country see what Auburn has built—sold-out crowds even during losing seasons, a deep roster, and a hungry fan base. Cohen acknowledged all of that, emphasizing that the next hire must keep the roster intact. Losing stars like Cam Coleman, Perry Thompson, or Jeremiah Cobb could derail momentum before it starts.

The next Auburn head coach must win the locker room first. Buy-in from the players isn’t optional—it’s the foundation for success. Cohen’s approach suggests Auburn learned from past mistakes. There’s no power struggle this time. There’s no confusion about who’s in charge. Auburn finally feels like a program ready to take that next step.

This episode dives deep into the roster, the culture shift, and why Auburn’s job is now one of the most attractive in college football.

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