In this week's episode, we explore the buzz around BeReal and the concept that it's the "anti-Instagram." We look at how BeReal became so popular with Gen Z, why the app may or may not stand the test of time, and if brands should actually jump on board. We also dive into why comparisons between BeReal and Instagram don't add up and share our theories on the future of the app.

Timestamps:

7:20 Def Noodles reveals he’s been lying about his age by 10 years

14:31 Selena Gomez is allegedly dating producer Andrea Iervolin

18:40 Jason Nash says the Vlog Squad wishes they handed their cancellation like Dave Portnoy

23:56 Jaclyn Hill confirms the death of her ex-husband Jon Hill

28:00 What is BeReal?

31:27 Why BeReal became so popular

48:21 Can BeReal really be called the "anti-Instagram?"

50:49 Should brands get on BeReal? How will the app monetise?

54:00 How TikTok has forever changed how brands engage with new apps

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Resources: 

https://centennialbeauty.com/selena-gomez-boyfriend-andrea-iervolino/

https://centennialbeauty.com/jason-nash-talks-trisha-paytas-relationship-bffs-podcast/

https://centennialbeauty.com/jaclyn-hill-ex-husband-jon-hill-death/

https://www.youtube.com/watch?v=KIdt4N24N2A&t=1959s&ab_channel=JasonNash 

https://www.glossy.co/beauty/k18-e-l-f-and-inn-beauty-project-are-paving-the-way-for-brands-on-bereal/?utm_medium=email&utm_campaign=glossydis&utm_source=daily&utm_content=220810 

https://www.thedrum.com/news/2022/04/29/chipotle-gets-candid-with-the-anti-filter-social-media-app-bereal 

https://www.polygon.com/23292661/bereal-is-not-instagram-wordle-gen-z

https://www.theverge.com/2022/7/20/23271184/bereal-app-popularity-memes-tiktok-time-to