A lot of people will tell you that your nonprofit “brand” is critical to your success, but what is a brand anyway?

Beth is the President of Iris Creative Group, a marketing consulting agency that works only with nonprofit organizations. She and her team have helped dozens of nonprofits develop strong brand messaging to drive support for their missions.

You can learn more about Iris at www.iriscreative.com.

Or email [email protected] to get a copy of her free “Are You Ready for a Rebrand” guide.

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For more nonprofit accounting resources check out www.thecharitycfo.com