Do you know the best way to create a relationship with your audience? In this episode, Zach and Beth talk to their guest about the changes happening in the market, specifically in relation to builders, contractors and other audiences that manufacturers target.

Heather Bowman, Director of Marketing at Key-Link Fencing & Railing and Superior Plastic Products, both fencing and railing companies, is back! This time, she talks about how Key-Link is building relationships with contractors, their primary audience, through marketing and training.