The Revenue Growth Architects

Why CMOs/CROs Need to Focus on GTM Operations (5 Reasons)

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If you're leading any of the GTM teams (marketing, sales, customer success) this is for you. Or if you're working in these teams (or in an ops team) and need to get leadership onboard with focusing on GTM ops send this video to them today.

00:00 Intro

00:06 Top 3 CMO Struggles

00:21 Top 3 CRO Struggles

00:30 The pains and GTM Ops focus

01:20 1st reason

01:59 2nd reason

02:14 3rd reason

02:46 4th reason

03:21 5th reason

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