What if your best marketing isn’t something your customers ever see?

In this episode of Todd Liles and the Wizard of Ads, Roy H. Williams and Todd Liles expose the truth most business owners ignore: your internal culture is your most powerful brand asset. It's not the mission statement—it’s who gets promoted, who gets fired, and what your people believe when no one's watching.

This isn’t fluff. It’s the framework behind scalable trust, bulletproof teams, and a business that actually lives what it preaches.

You’ll learn how to:

-Build culture from the inside out—starting with your people -Align your team through actions, not platitudes -Fire fast to protect trust, values, and performance -Reinforce what matters through who you hire, fire, and promote -Turn your company into a brand your employees—and customers—believe in

Mentioned in This Episode:

• The real definition of company culture

• How internal marketing drives external success

• Why founder beliefs shape everything

• When firing becomes the highest ROI decision

• The quiet power of promotions, rewards, and recognition

• Why culture is built—even if you don’t build it on purpose

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

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🔗 Full show notes and resources: www.toddliles.com/wizard