In this episode, we discuss how and why Cooper Flagg chose to sign with New Balance over Nike. We talk about his history playing for Nike teams and how Duke has historically been a pipeline for future Nike signature athletes. We touch on the decline in signature sneaker sales and why brands stopped investing millions in rookies. We break down the impact NIL is having on the footwear industry and why Flagg won't be able to play in NB at Duke. 

0:48 Who is Cooper Flag?
7:01 NIL and how it's changed sneaker brands
9:59 New Balance needs Cooper Flag
14:14 American Born Star
16:12 Why didn't Nike sign him?