Creatives are often seen as the crazy ones, and creativity as a nice-to-have in the context of business. But that’s not going to be enough for businesses and individuals in an age where creativity may be the only job left for humankind.

On this week’s episode, we welcome back David Lee, Chief Creative Officer of Squarespace, to hear about the importance of creativity at the adult’s table, effective ways to understand a company’s value proposition and what it truly cares about, and insights on companies placing ads during the Super Bowl.

David Lee is the Chief Creative Officer of Squarespace, leading their award-winning creative team. David has been honored as Brand CCO of The Year by Ad Age in addition to his team becoming Ad Age In-House Agency of the Year. During his time, Squarespace has been honored as the Brand of the Year by the Art Directors Club, and the number one globally awarded in-house agency of the year at the One Club for Creativity. David has won an Emmy Award, been included in the Adweek Creative 100 List and named as one of the Most Creative People in Business by Fast Company. He has also been recognized by the Gold House A100 list, honoring Asian Pacific leaders who made the greatest impact on culture and society. David graduated from the Rhode Island School of Design and currently serves on their Board of Trustees.

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Timestamps:

• 00:00:00 Intro
• 00:02:06 Defining creativity at the adult’s table and what that meant for David
• 00:07:13 Company founders are the answer to what a company cares about
• 00:08:52 Specifics that convinced a new beginning
• 00:10:34 Work and life spaces are the best brand expressions
• 00:19:27 Moments where creativity propelled business at Squarespace
• 00:28:45 Is an ad spot during the Super Bowl worth it for companies?
• 00:36:19 Career questions and a Midlife crisis
• 00:43:55 Lightning Questions
• 00:48:12 Three takeaways

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