News and content outside of traditional journalism are redefining what “media” means for our industry. Today’s leading platforms aren’t just reporting — they’re curating content that helps dealers make money and deliver better customer experiences.

In this episode, Dealer Advocate and Content King, Jay Law with ‪@CarDealershipGuy‬ shares why the most successful dealer-first media connects the dots between what dealers need and what consumers actually want (spoiler: it’s not fluff or outdated print articles). Here’s what we cover:

• Dealer-first media: The real connection between consumer wants and dealer wins

• Why repeat customers are gold — and how to keep them coming back

• Convenience as a profit driver (and why the franchise model isn’t going anywhere)

• Why the smart money bets on fixed ops

• Electrification’s staying power

• Retail is detail — the small things that make the big difference

• Why sales teams still struggle with selling (and how to fix it)

This conversation is bold, practical, and made for dealers who want to stop chasing trends and start setting them.

Car Dealership Guy: https://cdgsocial.carrd.co/#
Find Jay Law on LinkedIn: https://www.linkedin.com/in/jay-law-7a975548/

Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. 
Schedule your complimentary consultation today. https://calendly.com/don-278. 

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Get watch and listen links, as well as full episodes and shorts: 
www.fixedopsmarketing.com/wtf

Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?!
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