A Modern Nonprofit Podcast

Why Do People Donate? Understanding Fundraising & Human Behavior


Listen Later

Tim Kachuriak has dedicated the past 15 year of his life to answer this question…

“Why do people give to nonprofits?”

And while he’s found that the answers vary wildly, he’s managed to identify some core principles that can predictably boost giving to your nonprofit.

In this week’s episode, Tim sits down with me to talk about some simple techniques and everyday strategies you can use to attract more donations and build a better relationship with your donors.

Tim is the Founder and Chief Innovation and Optimization Officer for NextAfter, a fundraising research lab and consulting firm that works with businesses, nonprofits, and NGOs to help them grow their resource capacity.

In this episode, you’ll discover:

  • How human behavior impacts fundraising (4:00)
  • The biggest communication problem most nonprofits face (13:25)
  • How to optimize your “donation” page for more conversions (23:00)
  • How to use your donor data to drive bigger gifts (27:30)
  • Why you need to “humanize” your communication. And one proven strategy for doing it (33:15)
  • Thanks for listening and be sure to subscribe for new episodes every week!

    For more nonprofit accounting resources check out www.thecharitycfo.com 

    For more nonprofit accounting resources check out www.thecharitycfo.com

    For more information on how to optimize your fundraising, check out the NextAfter’s free resources and join their mailing list @ NextAfter.com

    Want to WATCH A Modern Nonprofit? Check out this episode on YouTube now: https://youtu.be/XOOfir_BLj0

    ...more
    View all episodesView all episodes
    Download on the App Store

    A Modern Nonprofit PodcastBy The Charity CFO, LLC

    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    21 ratings


    More shows like A Modern Nonprofit Podcast

    View all
    This American Life by This American Life

    This American Life

    91,032 Listeners

    Hidden Brain by Hidden Brain, Shankar Vedantam

    Hidden Brain

    43,713 Listeners

    Good Life Project by Jonathan Fields / Acast

    Good Life Project

    3,304 Listeners

    Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications by Joan Garry

    Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications

    317 Listeners

    The Lazy Genius Podcast by Kendra, The Lazy Genius

    The Lazy Genius Podcast

    6,676 Listeners

    The Smart Nonprofit Master Class by NonprofitWebsites.com

    The Smart Nonprofit Master Class

    12 Listeners

    The Daily by The New York Times

    The Daily

    112,942 Listeners

    Worklife with Adam Grant by TED

    Worklife with Adam Grant

    9,157 Listeners

    Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutions by Further Together: Fundraising Strategies for Nonprofit Organizations

    Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutions

    28 Listeners

    Life Kit by NPR

    Life Kit

    4,498 Listeners

    Chasing Life by CNN Podcasts

    Chasing Life

    8,181 Listeners

    The Ezra Klein Show by New York Times Opinion

    The Ezra Klein Show

    16,098 Listeners

    The Weekly Show with Jon Stewart by Comedy Central

    The Weekly Show with Jon Stewart

    10,882 Listeners

    The Mel Robbins Podcast by Mel Robbins

    The Mel Robbins Podcast

    20,208 Listeners

    The ADHD Skills Lab by Skye Waterson

    The ADHD Skills Lab

    91 Listeners