#JodyWilliamson discusses the surprising aspects of #SalesEthics with me. We debate when you have no right not to sell, and it's not in a time of crisis.

Covid has made a lot of salespeople squeamish about selling and that is a HUGE mistake. There are people out there in your market who need help. Who the hell are you not to help them? We are seeing companies pull their foot off the pedal which is going to result in problems downstream if they aren't already killing companies.

Great managers will let you fail but will not let the business fail. There are a lot of managers who are in danger of doing precisely that, letting their businesses fail. They giving terrible direction and advice to their salespeople, they didn't use the lockdown to train and coach their salespeople, they encouraged stupid, damaging behaviours like premature, unnecessary discounting; they've let negative thinking take over and are moving the target instead of modifying their salespeople's behaviour.

Jody is one of the people I respect the most in sales and he shares nugget after nugget of sales and management genius in this episode. 

Jody can be contacted: 

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