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Ever wondered why the once-mighty PageRank has slipped into the shadows of SEO chatter? Join me, Ed Dawson, as I unlock the secrets behind Google's initial search algorithm and its waning role in modern-day SEO strategies. PageRank's legacy began as the foundation of Google's search engine dominance, where the web's hierarchy was determined by the link love pages received. In this episode, I'll take you through an SEO history lesson, revealing how PageRank's transparency once spawned a whole economy of link buying—and how Google's countermeasures, like the 'nofollow' attribute, aimed to curtail this manipulation.

Fasten your seatbelts for a nostalgia trip back to the toolbar era and discover why this system's visible metrics are no longer the talk of the town. As an SEO veteran with over two decades under my belt, I'll dissect Google's strategic moves to obscure PageRank details and the impact it had on the art of optimizing websites. Whether you're new to the SEO game or a seasoned pro looking to reminisce, you're in for a wealth of insights on the evolution of internet search and the algorithms that once commanded our every move.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

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"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
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