About:

• Aaron R. Boone is "extremely vital" to Glenn's practice, as are many Nifty Thrifty Dentists members. Aaron is the CEO of MVP Mailhouse, a results-driven direct mail marketing company.
• Direct mail gets mixed reviews depending on who you ask. Let's face it: direct mail marketing works when done right.
• Direct mail may be replaced by social media and other "contemporary" tactics. Neglecting direct mail means you'll lose prospects.
• If your patients are in a circle, you can't expand. You'll lose if you send advertising to the same people on the same channels.
• Any marketing campaign, direct mail or not, has many elements, and the floodgates never open on their own. You must drive prospects to your firm.
• Without Aaron, a direct mail campaign might send mailers to businesses, not leads.
• We're in mailing season. It's direct mail season. It's a great marketing tactic, especially if you haven't used the modern technology that makes it far from "old-school"
• MVP Mailhouse stands for "Most Valuable Practice" MVP specializes in direct mail and "Better Targeting, Better Designs, Better Results."
• MVP Mailhouse is a longtime Nifty Thrifty partner. Our members use their services, which produces "win-win" situations.
• Aaron has done direct mail longer than he played professional football. He played football for nine years but does direct mail for 12-13.
• Aaron uses football talents in his direct mail marketing. Aaron has learnt to evaluate past blunders and prospective possibilities by reading statistics and highlight clips. MVP Mailhouse is improved by measuring and enhancing previous campaigns.
• January is a busy month for practices, notwithstanding marketing. Aaron gives two reasons:

1) Benefits. Benefits are renewed for (many) insurance-accepting practices.

2) Resolutions. People who wish to be healthier prioritize dental care.

• Aaron thinks it's time to see patients.
• Direct mail may sound antiquated or spammy to us, and that's because many dentists have tried it and failed. Data and analytics changed everything.
• MVP Mailhouse boasts "Better Technology." "Heat maps" let you play to your strengths. MVP Mailhouse finds hotbeds and communities you may attract with direct mail, making it easy to pursue leads.
• Aaron and Glenn walk through the free "Heat Map Analysis" for Nifty Thrifty members in this week's episode.
• Aaron's the best guide. Aaron and his colleagues exclusively work with dentists and use direct mail, and Glenn can attest to their success.
• Aaron and his crew have listened to calls for "years and years and years" and have developed "know-how." MVP Mailhouse introduces "MVP Call Pro" for $199/month.
• Aaron and his crew will listen to whole recordings before breaking them down and grading them. They provide real-time feedback on your front desk team.

Learn about:

• When should direct mail be used?
• New Year's direct mail campaigns: what's new?
• Why was November Aaron's company's greatest ever?
• Why not DIY direct mailers?
• Why is direct-mail design important? Why is Aaron's design firm so good?
• Aaron offers front desk phone-handling advice.
• Aaron's clients benefit from MVP Call Pro.
• Why does Aaron's team give "professional advice"?

And more!

• Aaron offered one of his most "aggressive" Nifty discounts to demonstrate his appreciation for the community. Check out Nifty Thrifty!
• Visit www.mvpmailhouse.com/ntd or write Aaron at [email protected]. MVP Mailhouse can help.

DEAL NIFTY:

1. MVP Mail: Free heat map, free direct mail proposal, and $500 off first 10k mailing with intro 3 order.
2. New patient calls get one month of MVP Call Pro free. Website, billboard, or any marketing!!