How Do Marketplaces Turn AI Ambition Into Scalable, Trusted Enterprise Reality? That is the question I explore in this episode with Julie Teigland, Global Vice Chair for Alliances and Ecosystems at EY, someone who sits right at the intersection of enterprise demand, technology platforms, and the ecosystems that increasingly power modern AI adoption.

As organizations race to deploy AI at scale, many are discovering that the real challenge is not a lack of tools, but the complexity of choosing, integrating, governing, and standing behind those decisions with confidence.

Julie explains why marketplaces are becoming a powerful mechanism for reducing friction in this process, helping enterprises move beyond experimentation toward AI solutions that are trusted, scalable, and aligned with real business outcomes. We talk about how marketplaces can collapse complexity, curate choice, and bring much needed clarity to leaders who are overwhelmed by the sheer volume of AI options available today.

Julie also shares how EY approaches this challenge through its "client zero" mindset, turning the lens inward and treating EY itself as the first marketplace customer.

By doing so, EY stress tests governance, security, and integration at real enterprise scale, serving tens of thousands of clients, running hundreds of thousands of servers, and processing hundreds of millions of transactions every day. That internal experience shapes how EY helps clients navigate trust, accountability, and cross-vendor integration risks, particularly as AI becomes more embedded into workflows and decision-making.

We also explore how strong alliances with cloud leaders like Microsoft and SAP are shaping how AI solutions are vetted, standardized, and deployed across industries, as well as how regulation, particularly in Europe, is influencing a shift toward responsibility by design.

This conversation goes beyond technology to focus on orchestration, trust, and outcomes, and why marketplaces are evolving from simple app stores into something far more strategic for enterprise AI.

If you are trying to understand how ecosystems, governance, and marketplaces can help turn AI from isolated projects into sustained business value, this episode offers a thoughtful and grounded perspective.

I would love to know what resonated with you most. How do you see marketplaces shaping the future of AI adoption inside your organization?

Useful LInks

• Connect With Julie Teigland
• Learn More About EY