Fidelity signed a partnership with fintech platform Moonfare and invested in the company in October. As part of the tie-up, Fidelity’s clients are able to access Moonfare’s platform, and therefore invest in private equity funds that are on there.

Christian Staub, managing director for Europe at Fidelity, says client demand has been significant and for now they are targeting institutional investors in the UK and select countries in Europe, but the firm will open up the offering to others step by step.

On the other hand, Moonfare has been on an accelerated growth path. Just last month the group expanded into Israel, Portugal and Sweden. In terms of products as well, CEO Steffen Pauls says the firm is looking at different options, such as securitisation, tokenisation and the European Long Term Investment fund, to bring private equity funds to retail investors.