Starbucks recently announced that it's looking to sell part of its stake in its China operations, and is looking for a domestic partner to help boost the company's profile. This comes at a time when a host of foreign firms are seemingly struggling in China after years of riding the wave of the rising middle class. What are the main factors leading to these struggles? What are these brands missing? And what can they do to reverse their fortunes?

Chapters 
(00:00) Introduction - The Starbucks Story
(05:45) Changes in the Chinese consumer market
(09:00) Foreign brands history in China
(20:15) Localisation and the sinking market in China
(30:45) Chinese brands go global

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