If you haven’t heard it before I’m here to tell you now – cold calling scripts do not work! They have never worked and all it will do is drive away a potential client. In today’s episode of Freight Broker Boot Camp, I list five reasons why cold-calling scripts don’t work and share with you what DOES work! 

 

Timestamps: 

[00:00] Why cold calling scripts don’t work 

[00:58] #1 – Your script is boring 

[01:27] You get 5 seconds to get their attention  

[01:59] #2 – You lack personality 

[02:39] Know, like, and trust 

[03:31] #3 – You sound like everybody else 

[04:12] Different is better than better  

[04:49] #4 – Sales requires more than a magic cold-calling script 

[05:22] Even a good script will just get you in the door 

[06:07] A.I.D.A 

[08:23] Recap 

[08:43] Subscribe, Rate & Review!

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