What happens when an iconic brand starts fighting its own fans?

This week, Andrew and Jay discuss Fender’s controversial cease-and-desist campaign against Strat-style guitar builders and discuss the difference between protecting intellectual property and damaging brand loyalty. What can businesses learn from the backlash?

The conversation then shifts to Andrew’s recent trip to Japan, where he spent six days immersed in lean manufacturing, visiting world-class companies, schools, and cultural landmarks. He shares early observations on Japanese efficiency, intentional design, continuous improvement, and why blindly copying another company’s systems is often a mistake.  

Along the way, the hosts unpack lessons from Rick Rubin’s The Creative Act, discussing creativity, constraints, improvisation, and why some of our biggest limitations are self-imposed. They wrestle with the relationship between process and innovation, lean thinking versus rigid systems, and how business leaders can create environments where people and ideas can flourish.