In this week's episode, we look at brand collaborations with TikTok's biggest stars — like Charli and Dixie D'Amelio, Addison Rae, and Lil Huddy — and why they haven't sold out. We explore four theories on why TikTok stars don't sell as much product as their YouTube and Instagram counterparts and ultimately aim to answer the question: Are TikTok stars actually as influential as we think they are when it comes to moving product?

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Recaps:

Hype House’s Bryant is releasing his own editing app

Max Ehrich says he found out about his breakup with Demi Lovato on the internet

D’Amelio sisters face backlash for partying during the pandemic

David Dobrik is running a competition to win 5 Teslas and all you have to do to enter is register to vote

The Social Dilemma 

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