#46 There’s more to private pay rates than most people think. Jesse Walters, CEO of Hillendale Home Care, shares what it’s like to operate as both a low-cost provider and a premium provider—and the challenges that come with each. Jesse walks through acquiring Hillendale, scaling the business by 600% in just three years, and how pricing decisions impacted competition, staffing, and continuity of care along the way. He also discusses opening multiple de novo offices in his California market—by the way, de novo means starting from the beginning—and what that taught him about rates as a long-term strategy, not just a short-term revenue lever.

• Jesse Walters on LinkedIn
• [email protected]
• https://hillendalehomecare.com/ 

About Hillendale
Hillendale Home Care provides trusted, relationship-based in-home care for older adults throughout the San Francisco Bay Area, serving Contra Costa, Alameda, Sonoma, Santa Clara, and San Mateo Counties. The agency offers personalized support designed to help seniors live safely and comfortably at home, including companionship, personal care, dementia care, and assistance with daily living. Hillendale is known for its thoughtful caregiver matching, high standards of care, and deep commitment to the local communities it serves.

Sponsors:

• Phoebe.work
• MertzTaggart.com