Tesla recently introduced the Cybertruck. On the first day, you could do so, I pre-ordered a Cybertruck. 

For the past 10 years, I have driven a Montero I paid cash for. Car payments are not something I have any interest in. 

So why would I pre-order a Cybertruck?

First, I can say I pre-ordered a Tesla. If nothing else, it is worth $100 just to be able to say that.

Even better, from now until the vehicles are available sometime in 2021, I get to imagine what it will be like to own and drive a Tesla Cybertruck. 

The biggest reason I pre-ordered the Cybertruck, is I plan on getting one. But there is more to it than getting a new car. If I am driving a Cybertruck, it means there are many things I did right between now and then. 

Those are the best goals you can set. A goal in which you will have to become someone you currently are not in order to make it happen. If a goal doesn't stretch you, it may not be worth considering a goal. 

For Tesla, for the next year, there are 200,000 people who get to say they have pre-ordered a Tesla. The word of mouth about Tesla to come from the pre-orders is priceless. 

What can you do in your business that is different enough from other people so they talk about you?