Have you ever wondered why branding is so important for your eCommerce business and if your branding truly stands out?

In this thought-provoking episode of the eCommerce Podcast, Stæven Frey from Quantum Branding explores the concept of sensory assets and how they shape our memories of brands. Learn why having distinct and memorable elements is crucial for standing out in a crowded market. Discover the secret to creating a lasting impact. Tune in now to this eye-opening episode on the importance of branding for your eCommerce business.

ABOUT STÆVEN:

Staeven is the Founder and the Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScience™ - the core of what fuels a successful brand's growth, sales and marketing. He's passionate about helping purpose-driven brands to get to the next level, disrupt their market and leverage the power of BrandScience to become an industry authority.

Here’s a summary of the great stuff that we cover in this show:

• Stæven defines the role of a Chief Brand Scientist as someone who integrates marketing, strategy, research, and synthesis to advance a brand's message and effectiveness. Brand science is the study of how to make branding more distinct, memorable, and effective in driving profits and customer loyalty.
• The importance of branding for eCommerce businesses lies in creating highly distinct and famous brand assets that drive memories and connect to customers' motivations. It is crucial for businesses to invest in their brand and assess the number and quality of their brand assets to determine if they are effective in attracting customers.
• Stæven highlights the importance of creating distinctive brand assets and an awareness ecosystem in order to build a strong brand identity and increase sales. The distinction and memorability of brand assets play a crucial role in attracting and retaining customers in a competitive market.
• Branding helps create distinctive associations and memories with consumers, leading to increased recognition and preference for the brand. It is crucial to understand the pre-existing stories and associations in your industry or market and build on them to create a strong brand. Conducting research on competitors, trademarks, and trends can help determine what is distinct and avoid potential conflicts.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.