9% of Americans trust car salesmen, a Gallup poll reported. Only 26% of consumers feel confident when shopping for a car a Capital One survey found. And, 87% of car shoppers dislike the dealership experience, says Rethink Retail.

Why is buying a car so damn difficult? Ray Shefska spent 43 years running car dealerships, and in today's episode he, and his son, Zach, discuss how and why the car buying process is broken.