This week, Tiggy sits down with Lou McEwen, Chief Marketing Officer at McLaren Racing, for a behind-the-scenes look at the team’s stunning new livery debuting in Monaco. Tiggy and Lou dive into the strategy, storytelling, and collaboration that brought the look to life. Plus, Lou shares how McLaren approaches partnerships like OKX, why livery design matters more than you think, and what it’s like leading marketing at a team currently dominating both championships.

Watch the video episode on YouTube.

Shop Paddock Project's Sunday sweats collection here.

As always, join us on Discord, Patreon, and YouTube, and follow us on Instagram and TikTok @itspaddockproject.

Our Sponsors:
* Check out Happy Mammoth and use my code PADDOCKPROJECT for a great deal: https://happymammoth.com


Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy