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Why Medtech Companies Should Care More About Sales Operations
It’s safe to say that IDNs are important customers for the overwhelming majority of medical device companies. Therefore, it’s probably rational to assume that medtech companies do a good job of tracking the changing IDN landscape, right? Wrong. Based on the 2014 ZS Associates Commercial Operations Benchmark Study, only 56% of medtech companies track IDN...[read more]
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By Scott Nelson
4.7
6868 ratings
It’s safe to say that IDNs are important customers for the overwhelming majority of medical device companies. Therefore, it’s probably rational to assume that medtech companies do a good job of tracking the changing IDN landscape, right? Wrong. Based on the 2014 ZS Associates Commercial Operations Benchmark Study, only 56% of medtech companies track IDN...[read more]
Related Stories
- Substantial and Sustainable – 2 Words That Medtech Companies Should Get Used To
- Social Media Best Practices for Marketing Medical Devices
- Are Medical Device Models the Key to Building a Lean Medtech Startup?
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