The Big Story

Why MMM Is Back In Fashion - E260

Listen Later

Media mix modeling is back in fashion. Meta, Amazon and Google are finding ways for marketers to measure the effectiveness of their entire advertising spend. Should we trust them?

...more
View all episodesView all episodes
Download on the App Store
The Big StoryBy AdExchanger
  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

45 ratings

More shows like The Big Story

View all
Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,246 Listeners

Pivot by New York Magazine

Pivot

9,724 Listeners

WSJ Tech News Briefing by The Wall Street Journal

WSJ Tech News Briefing

1,649 Listeners

Decoder with Nilay Patel by The Verge

Decoder with Nilay Patel

3,141 Listeners

The Digiday Podcast by Digiday

The Digiday Podcast

104 Listeners

Invest Like the Best with Patrick O'Shaughnessy by Colossus | Investing & Business Podcasts

Invest Like the Best with Patrick O'Shaughnessy

2,342 Listeners

Morning Brew Daily by Morning Brew

Morning Brew Daily

3,051 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,610 Listeners

Hard Fork by The New York Times

Hard Fork

5,576 Listeners

The Economics of Everyday Things by Freakonomics Network & Zachary Crockett

The Economics of Everyday Things

1,643 Listeners

Marketecture: Get Smart. Fast. by Ari Paparo

Marketecture: Get Smart. Fast.

23 Listeners

AdTechGod Pod by AdTechGod, The AdTech God

AdTechGod Pod

32 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

1,480 Listeners

Open Market by Joe Zappa & Eric Franchi

Open Market

10 Listeners

AdTech AdTalk by Adam and Gareth

AdTech AdTalk

0 Listeners