How does a CFO help a business stand out in a crowded market, execute a bold AI strategy, and lead the company through acquisition without losing focus? 

In this episode of The CFO Playbook, David McClelland is joined by Tom DiDesidero, CFO at SmartRecruiters, the hiring platform focused on making recruitment easier and more effective for enterprise customers. 

Tom explains why the most effective CFOs are deeply operational, not just financial stewards. He reflects on joining SmartRecruiters at a pivotal moment, partnering closely with CEO Rebecca Carr, and helping the company sharpen its strategy in an increasingly commoditised HR tech market. That meant narrowing the product focus, moving decisively on AI, and building belief across the organisation that the business could move faster than bigger competitors. 

Tom shares how SmartRecruiters differentiated itself by simplifying its offering and investing in an AI-powered platform, including its agentic system, Winston. He discusses the importance of making bold decisions early, aligning teams around a clear direction, and turning strategy into execution through disciplined sequencing, milestones, and focus. 

The conversation also explores what SAP saw in SmartRecruiters, and what it really takes to prepare a company for acquisition. Tom breaks down the finance leader’s role before, during, and after a deal: getting the data right, creating a credible story, managing confidentiality tightly, supporting teams through uncertainty, and adapting from a fast-moving independent company into a much larger, more matrixed organisation. 

Tom also reflects on his wider career journey across software, e-commerce, payments, IPO environments, and transformation moments, and shares his view on AI in finance: use it to automate lower-value work, free up time, and help teams focus on better decisions and more valuable analysis. 

Tom’s CFO Playbook principle: move quickly, be decisive, communicate clearly, and keep repeating the why until people understand their role in it. 

Useful Links 🔗 

SmartRecruiters - https://www.smartrecruiters.com 

Tom Di Desidero - https://www.linkedin.com/in/thomasdidesidero/ 

About The CFO Playbook 

The CFO Playbook is hosted by David McClelland, exploring how world-class finance leaders use technology, set goals, plan, lead teams, and drive growth. 

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