Back when the iPhone 3G first came out, people had two options: They could buy the black iPhone or the white iPhone. You may think people made their decision based on their color preference, but as you’ll soon find out, it’s not that simple. When people buy products, the reason why they buy is mysterious […]

Why People Bought The White iPhone… When They Wanted The Black One

Smart entrepreneurs who want to use the web to attract leads and make sales must master the fields of psychology and human behavior. And Social Triggers Insider helps them do just that. On the show, Derek Halpern from Social Triggers features world-class researchers, professors from top universities, New York TImes Best-selling authors, and then he breaks down their insights into easy-to-implement action plans for entrepreneurs who leverage the web to grow their business. You can expect to learn cutting edge marketing tactics, deep psychological insights, how to persuade people to buy your products and services, social media marketing tips, email marketing strategies, and various other online marketing strategies that are VITAL for thriving in today's overcrowded marketplace.

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Today I’m pumped to share the unusual story behind how Marc Ecko turned his love of street art into a billion dollar clothing company. You see, like most artists, he got the “itch” early on, but he abandoned his craft for a much more stable career move – pharmacy school. He didn’t last long though, […]

How Street Artist Marc Ecko Launched A Billion Dollar Clothing Company

There are 2 types of passion: One is good. The other is very bad. I invited Adam Alter, NYT best-selling author, and professor at NYU, to explain the difference. I find myself walking the line between these “good” and “bad” passions. Especially when it comes to my business. You may notice the same thing. So, […]

There are 2 types of passion: One is good. The other is very bad.

Before I got started packaging up my skills and expertise as online courses, I had a HUGE mental block standing between me and my success. I kept telling myself, “Why would anyone buy this? If they just buy these books, read these sites, and start testing things on their own, they’ll be able to figure […]

The psychological reason why you should sell what you know

Tim Ferriss thought about killing himself… …Now he’s a best-selling author, wildly successful investor, and entrepreneur. On this new podcast, for the first time ever, Tim Ferriss talks about his troubled beginnings — and how he became the Tim Ferriss we know today. And you can listen to the whole thing for free. We go […]

Tim Ferriss On Suicide, Fear of Failure, And The Secret to Success

I recently read Adam Braun’s new book, “The Promise of a Pencil(affiliate link)” And let me tell you – it was GREAT. I could spend this whole blog post raving about how great the book is… …But instead, I’m going to share just one story inside his book that SHOCKED me (and I’m not easily […]

Why People Bought The White iPhone… When They Wanted The Black One

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