In this episode of the Insurance Producers Podcast, host Cyrus Jaffery sits down with Brian Greenberg to dive deep into one of the most overlooked opportunities in the insurance industry — cross-selling life insurance.

Together, they unpack the real challenges agencies face when trying to sell life insurance, from lack of time and training to the complexities of the sales process. Brian shares insider secrets to mastering life insurance sales, the power of consistent follow-up, and why direct-to-consumer models often fail in today’s market.

They also explore how Quoteplicity is changing the game — simplifying the quoting process and helping agents unlock a new revenue stream through effortless cross-selling.

Whether you’re a seasoned producer or a growing agency, this conversation will show you how to make life insurance a natural, profitable part of your sales strategy.