Lessons In Product Management

Why Product Managers Should Care About Empathic Design with John Garratt - Product Manager @ Perspectum

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On today's episode, I sat down with John Garratt, Product Manager at Perspectum Diagnostics.

Here's what we talked about:

  • How John first discovered the need for combining empthic design into the product discovery and delivery process
  • Why it's so important to take an empathetic approach to product and ux design
  • How in many industries, the experience of the user is still an afterthought
  • How empathy starts with connecting and engaging with your users
  • The trends in experience personalization
  • Why everyone who touches the customer in an organization should be collecting and sharing customer needs and insights
  • How you should be getting on-site with your users to see how they are actually usingyour products
  • Why what people say, think, and feel might be counter to what they do
  • How product managers can and should be developing personas and shouldn't leave personas to the marketing department
  • Why you should do research before talking to users so you sound more informed and can ask more relavant questions
    • ...more
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